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This might be a tough moment in time for media relations experts, but the rules remain the same for maintaining good relationships with reporters

Here are some tips. It seems like a good time to go over what makes a good PR pitch. Why? Oh, no reason. Well, maybe it does have something to do with the constant stream of reporters complaining about the terrible pitches they’re receiving from seemingly clueless PR professionals right now. Folks, I know we’re all just trying to do our jobs. Public relations professionals play a variety of roles for a variety of different people. And when it comes to our relationships with journalists, sometimes that role is “punching bag.” That’s okay! We still love journalists. And if you remember these three key steps when pitching, journalists might just come to love you, too. Do your research. This is...

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As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master.

The CEO video message has become a crucial tool during this crisis. Whether you are Marriott’s Arne Sorenson or Southwest’s Gary C. Kelly, sharing business updates and addressing employee concerns on video have become essential. The messages are a chance for giant corporations to humanize themselves and for leaders to express empathy in a time of unprecedented disruption. They foster trust—a commodity that could make all the difference for organizations in the months to come. So, how can communicators ensure their leaders make effective and moving videos during this crisis? Is there more to it than basic media training? Beyond the technical aspects, can you teach someone how to come across as a warm and sympathetic video persona? We asked...

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