As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master.
The CEO video message has become a crucial tool during this crisis. Whether you are Marriott’s Arne Sorenson or Southwest’s Gary C. Kelly, sharing business updates and addressing employee concerns on video have become essential. The messages are a chance for giant corporations to humanize themselves and for leaders to express empathy in a time of unprecedented disruption. They foster trust—a commodity that could make all the difference for organizations in the months to come. So, how can communicators ensure their leaders make effective and moving videos during this crisis? Is there more to it than basic media training? Beyond the technical aspects, can you teach someone how to come across as a warm and sympathetic video persona? We asked...