Social Media Video Ads - What Are Latest Trends Showing?
A lot of water has passed since social networks took root in our society. The days when static display banners and search ads were the only way to reach your audience in the digital world are over. Today, if a business or brand is to be successful in social media advertising (and marketing in general), video ads for social networks must also be part of a broader strategy. According to a Wave video survey on video ads on social networks, businesses are using video in advertising to drive traffic to their site, promote new content, and increase conversions. And that succeeds them too. Of course, those who know how to use video as an ad on social networks. However, with...