News — Marketing RSS



Social Media Video Ads - What Are Latest Trends Showing?

A lot of water has passed since social networks took root in our society. The days when static display banners and search ads were the only way to reach your audience in the digital world are over. Today, if a business or brand is to be successful in social media advertising (and marketing in general), video ads for social networks must also be part of a broader strategy. According to a Wave video survey on video ads on social networks, businesses are using video in advertising to drive traffic to their site, promote new content, and increase conversions. And that succeeds them too. Of course, those who know how to use video as an ad on social networks. However, with...

Continue reading



It is easy to take writing for granted these days

From social media to email, most of us read thousands of words online every day. But that is a pretty recent phenomenon. In fact, it wasn’t until 1994 that the first blog was invented. For brands, writing is about creating useful content, sharing their brand stories, and building real connections with their audience. Unfortunately, there’s a ton of content out there vying for the attention of online readers. Every day, more than 4 million blog posts are published. Your content is literally one in four million. But you can break through the noise. I launched my blog AdamEnfroy.com in January of 2019 and am currently getting over 150,000 readers/month to my blog. For your brand’s content to stand out, it...

Continue reading