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— When building content around your brand, the key to success leads in strategic planning followed by consistency. Don’t burn-out by creating as much content as possible as soon as you can with no prior plan. Before you begin, it is best to plan out your content around what you want it to achieve. Consider these strategy points when working on content to support your brand. Here are four things every content creator needs to know to create content which is relevant to your audience and grow your following across your chosen digital channels. Position Your Brand One of the many aims of your brand’s content is to build a momentum which grows an audience which is both relevant to...

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