Interestingly, with this absurdly long commercial (they call it a montage, but it’s a commercial, come on) Disney somehow did not create the longest commercial of all time. According to the Guinness Book of World Records, that infamous honor goes to a Brazilian Old Spice commercial that debuted in late 2018, which, was somehow, 14-hours-long.
So, what is the point of the Disney+ 3-hour-long commercial? Is this mega-montage a low-key threat? What exactly are they saying? Am I being threatened? Netflix certainly feels threatened, I’m sure since Disney+ is clearly pointing out that it is trying to make Netflix irrelevant to families within a year.
Some might say that it’s simply stunt-marketing, but the length of the montage feels more braggadocious than that. It’s almost like Disney dipping into Scarface, swinging around a rocket launcher or something. As a working parent, not only do I not have time to watch a 3-hour-commercial, I’m also getting immediate FOMO because I can’t watch it. Just what am I missing out on not being able to watch all of this montage?
Obviously, this is the point. I’m meant to feel this way. Disney is saying: Watch all this stuff now in a montage, because next month, you’re gonna have to pay for it. And the thing is, they’re probably right.
Disney+ starts streaming on November 12.
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