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We’ve all heard the internal pushback when it comes to launching a new email marketing campaign:

Who reads email anyway?  No one actually responds to emails anymore!  Why should I waste our department’s time/energy/resources on email marketing? Well, before you start listening to the haters and the naysayers, let’s get one thing straight: Contrary to popular belief, email marketing is not dead. It’s very much alive and well.  When someone says: “email marketing is not worth our time!” you need to remind that person of these two handy-dandy facts:  There are 3.9 billion daily email users (that’s just over half the global population!) 35% of marketers send their customers three to five emails per week (so, spoiler alert: you’re not the only marketer on the block trying to stand out in your prospect’s inbox.)  But here’s...

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