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Apple’s Tim Cook warns of adtech fuelling a ‘social catastrophe’ as he defends app tracker opt-in

Apple’s CEO Tim Cook has urged Europe to step up privacy enforcement in a keynote speech to the CPDP conference today — echoing many of the points he made in Brussels in person two years ago when he hit out at the ‘data industrial complex’ underpinning the adtech industry’s mass surveillance of Internet users. Reforming current-gen adtech is now a humanitarian imperative, he argued in a speech that took a bunch of thinly-veiled swipes at Facebook. “As I said in Brussels two years ago, it is certainly time, not only for a comprehensive privacy law here in the United States, but also for worldwide laws and new international agreements that enshrine the principles of data minimization, user knowledge, user access...

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