How To Write A Children’s Book: All You Need To Know

Interested in writing children’s books?

Maybe you already have a particular smiling face in mind — or a classroom full of them.

Perhaps you already have an idea for a storybook, but you’re not sure how to turn it into a finished book for the right age group.

And once you get it written and illustrated, do you know how to get a children’s book published?

Fortunately, once you do learn how to write a children’s book, getting it published is a matter of following a few easy steps, much like publishing books for older readers.

And today’s children’s book authors have plenty of helpful tools and resources at their disposal.

Are you ready to get started writing books for children? Read on to learn all you need to know to get started.

What’s In This Article?

Types of Children’s Books

Most children’s books fall into one of the following categories:

  • Board books (Ages 0-3): Fewer than 100 words
  • Picture books (Ages 2-7): 500 words or fewer (about 32 pages)
  • Trade books (Ages 4-8): 400-800 words
  • Early Reader books (Ages 6-10): 2,000 – 5,000 words
  • Children’s Chapter books (Ages 6-10): 3,000 – 10,000 words
  • Middle grade chapter books (Ages 8-12): 15,000 – 50,000 words
  • Young Adult (YA) books (Ages 12+): 50,000 – 100,000 words

Is It Easy to Write A Children’s Book? 

While children’s books are typically short and written in simpler language, they’re not easier to write than stories for older readers — any more than short stories are easier to write than novels. 

Writing for children requires an understanding of how a child’s mind works and what it finds both meaningful and captivating.

how to write a children's book

Kids want to be entertained and to feel seen and understood by the author. 

With that in mind, steer clear of the following:

  • Condescending language — talking down to the reader
  • Unnecessary details — slow down the narrative
  • Preachiness — turning a story into a sermon
  • Shallow stereotypes — assuming all kids are selfish, bratty, etc.
  • Mixed up POV — head-hopping confuses your readers
  • Miraculous solves & saves  — the main character should solve the problem
  • Stories with zero tension — nothing is at stake for the main character

Why You Should Write a Children’s Book 

If you’re even a little inclined to write a children’s book, let the following list of reasons nudge you a bit closer to getting started: 

  • Kids read more books than most grown-ups do; 
  • Hollywood (i.e., the film industry) loves children’s books;
  • Children’s book authors can make a living with them;
  • Speaking fees for children’s book authors range from $1,000 to $2,500 per day;
  • It’s a (cheaper) form of therapy; 
  • Fan mail for children’s book authors can’t be beat; 
  • It’s harder than it looks — but also more fun.

Take a moment to imagine a child so captivated by your story they want to read it — or have it read to them — again and again. If your heart swells at the thought, and you have an idea rattling around in your head for just such a story, you owe it to yourself to try. 

Take Your Best Kid’s Book Idea and Refine It

Start with a Google search using the term “children’s book” plus a short phrase describing your book idea. Scan your results for books and investigate each one that interests you. 

Don’t worry if you see several books already written about your idea. Take it as proof children want to read stories like yours. 

The more familiar you are with similar books out there, the easier it will be to find a way to make yours different in a meaningful way. 

All you need is one twist that makes your story stand out from the competition. Once you have that twist, outline your story from start to finish. 

As you’re doing this, keep your illustrator in mind and add details that will make for more engaging illustrations. Picture your story as you tell it. 

Writing for Children (as your audience)

Writing for children is not the same as writing for an older audience.

It’s not just a matter of simplifying the language or adding pictures. Keep the following in mind:

Children — particularly the youngest — want a happy ending. They want to see themselves in the main character, who should be their age or a little older.

Children want to see themselves as the hero of the story.

The language should not get in the way of the story, but neither should it be too simple. The more exposure kids have to books, the more their vocabulary should grow.

This doesn’t mean, though, that your sentences should be long and complex. Your audience is likely to be restless and easily distracted, so keep their attention with simple but interesting sentences.

More important than language, though, is the use of age-appropriate themes. If your book’s theme is more appropriate for toddlers or teenagers, it probably won’t hold the attention of an audience of eight-year-olds.

And don’t forget that when you write a children’s book, you’re writing to appeal to two different audiences:

  • The kids who read the book or have it read to them
  • The grown-ups who buy the book and (may) read it to their kids

More than 70% of those grown-ups are women, and many of them are teachers.

If one of them picks up your book and isn’t delighted by the story and its illustrations, chances are their children will never get to read it or have it read to them.

Do your research into the types of children’s books you’d like to write.

Look up the best-sellers in each category, read them aloud, and see what sets them apart from the books that languish on the shelves.

Go to the library and see which of the kids’ books are falling apart from having been read so many times.

Frayed corners, dog-eared pages, and Scotch tape are the hallmarks of a book well-loved.

7 Tips for Writing a Story Kids Can’t Put Down

Keep the following seven tips in mind when sketching out your story: 

  1. Jump right into the action — the typical reader’s attention span is short, so dive right in with a strong hook to get your reader’s attention  
  2. Identify the big problem — the sooner you identify what’s at stake for the main character, the sooner your reader will find a reason to keep reading;
  3. Use a series of obstacles — give your main character real obstacles to overcome, and make each obstacle more challenging than the one before it; 
  4. Use repetition — hold your reader’s attention by repeating phrases, images, or other visual or textual elements as bread crumbs leading the reader
  5. Have the character think of giving up — make the problem seem insurmountable, and give your reader a reason to hope your main character keeps going; 
  6. Give the main character a breakthrough — show how the story’s young hero finally sees what they need to do about the problem to get the best result; 
  7. Show the main character solving the problem — because that’s where the solution should come from — not from a miracle or from a grown-up taking over and fixing everything for them. Your main character is the hero of this story. 

Give your reader a reason to identify with your main character and their triumph. 

how to write a children's book

Children’s Book Writing Style

In your research, you’ll encounter different writing styles, and the style you choose might imitate that of a favorite children’s book in your household or in the classroom.

In general, your book’s style will involve the following choices:

1. To Rhyme or Not to Rhyme: This is a tricky one. Better to avoid rhyme than to force it.

If you’re determined to rhyme, it wouldn’t hurt to find some qualified beta testers to compare two different versions of your story: one with rhyme and one without.

2. Past or Present Tense: Kids generally prefer stories that happen in the present tense, since it makes them feel more involved in it.

Past tense is more appropriate, though, if your story is set in the past or if one of your characters is remembering something from the past.

3. First, Second, or Third Person: From whose point of view (POV) is your story being told — the main character or an all-knowing narrator?

Pay attention to the POV in the books your kids or students read. Which do they usually prefer? First-person might be more engaging for some because they can substitute themselves for the main character.

Second-person directly addresses the reader but is not often used for stories.

Third-person might be more engaging for some readers, especially if the story involves multiple main characters.

how to write a children's book

Elements of a Children’s Book

Stories for children should have the following elements:

1. Relatable characters — Kids want characters they can relate to and whose situations interest them.

They want to identify with the heroes and cheer them on to action.

2. A hook — The story has to begin in a way that grabs the attention of the reader or listener and holds onto it.

Something about the main character or about the situation should get people feeling something and caring about what could happen.

3. A suspenseful storyline — The entire story should build on the hook, keeping a firm grip on your attention until you see the final piece of the puzzle.

A story outline template can help with this by mapping out the different points in the story.

4. Believable dialogue — To help kids identify with the characters, the dialogue should sound as natural and believable as possible — using familiar expressions and avoiding stiff, pedantic phrases or preachy monologues.

5. A happy resolution — The story should end in a satisfying way for both the reader and the listener.

how to write a children's book

As mentioned earlier, most kids want a happy ending, even if it’s not “realistic.”

If it’s at least possible, make good things happen.

Children’s Book Characters

Children’s book editor, Jenny Bowman, gives us the following guideline for developing characters young readers will love:

“Children want to read stories about other children who are a little older than themselves, who are participating in life experiences that mirror their own.”

Relatability isn’t enough, though. Kids are also drawn to the extraordinary – either in the characters or in their situations. The following are good examples of this:

  • Harry Potter, at age eleven, appealed to readers as young as nine, though his appeal certainly wasn’t limited to that age.
  • The Pevensie children in the Chronicles of Narnia appeal to readers as young as eight but also to adults of all ages.
  • And Rick Riordan’s teenage heroes and heroines appeal to preteen, teenage, and adult readers alike.
Harry Potter cover how to write a children's book

Think of the challenges your own children may be facing right now, and the stories they’ve enjoyed most over the years.

If they love the character you created for a made-up story, how can you further develop that character?

And what can you do to him or her that will have your target reader thinking, “That could be me!”?

Children’s Book Covers

Your chosen illustrator is your best asset when designing your book’s cover. You want an illustration that’s relevant to the story, but it doesn’t have to summarize it.

As with other books, It’s more important to make people feel something when they see your cover.

The grown-up who looks at your book online or at a bookstore should feel something, and so should the child to whom the book is read.

For children’s picture books especially, the experience of reading them is only partly what the child hears. The story is in the pictures, too.

If the illustrations are subpar, your book will collect dust.

Or, in ebook form, it’ll sink to the 7-digit nether regions of Amazon.

The illustration and the fonts you use on the cover should belong together, so it pays to invest in a font that suits the image or to ask your illustrator to include the title and other text in the cover illustration.

Children’s Book Titles

A good title for a children’s book has the following elements:

  • Clear, age-appropriate language
  • Information
  • Intrigue

A children’s book title should say what the story is about, using language its young audience can understand. It should make them want to know more.

how to write a children's book

The title and cover illustration should work in concert to attract both your target markets (children and the grown-ups who buy them) and get them curious enough to click on it or take it off the shelf.

How to choose a winning title for your children’s book:

1. Brainstorm some ideas.

Use details from your story, or take a common phrase and change it somehow to say something about the story — just enough to make people curious.

Get into your main character’s — or your ideal reader’s — head.

If you’re writing this with specific kids in mind, you can bounce ideas off them to see which titles they find more interesting.

Write down whatever comes to mind. Make a list with as many options as you can think of.

Then narrow down your choices to a few favorites.

2. Look them up.

Do an internet search on each title to make sure no other book, website, blog, or anything other copyrighted material is using it.

Other than Google (or another general search engine), it’s a good idea to look up your title ideas on Amazon to see if you find other books already wearing one or more of the titles you’re considering for your book.

The U.S. Copyright Office doesn’t allow authors to copyright their titles since it doesn’t consider those to be exclusive intellectual property.

For this reason, it’s not unusual to find titles repeated in multiple books. And it’s not illegal to give your book a title already used by other authors.

That said if you find that a title you like is already on the cover of a well-known published children’s book — especially if it’s also well-loved — you’ll probably want to choose a different title.

3. Put them to the test.

Once you have your choices narrowed down, it’s time to put the few remaining favorites to the test. And you can do this in a number of ways:

  • Trust your gut: Try them on for a few days at a time by making an image of your book’s cover with the title of your computer wallpaper. Or make a poster of all the available options (as mock-up covers) and post it where you’ll see it.
  • Ask your friends and family: Especially if you’re living with members of your book’s target markets, go ahead and ask if they have any preferences or if there are any you should definitely not.
  • Create and share a social media poll: If you can control the demographic that sees your poll, try to steer it more toward grown-ups most likely to buy children’s books. Since 70% of those are women, and the majority of those are between the ages of 30 and 44, try to get as many likely buyers as possible to vote on your title poll.
  • Use PickFu: Authors like S.J. Scott and Barrie Davenport swear by Pick.Fu because they find their own responders who choose their favorite option and explain why. So, you get a generous supply of crowdfunded insight on your title choices, complete with explanations and demographic info for each responder.

It’s also a good idea to create a book dummy — one for each of your final two or three title options.

  1. Take some paper — half as many sheets as your book’s page count — for each book dummy.
  2. Take a piece of cardboard the same size of your paper for each book dummy’s cover.
  3. Fold the cover and the sheets of paper in half.
  4. Take a printout of your book’s text, and cut it into as many parts as your story has pages. Paste a section of text to each page.
  5. Add images to each page to coordinate with the text.
  6. Add cover images — each with a different title option — to the outside of your cardboard “book cover.”
  7. Get feedback from those in both target markets (kids and grown-ups) on your options.
how to write a children's book

(Image courtesy of Debbie Ridpath Ohi of Inky Girl.)

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Editing a Children’s Book

If your book has more than 600 to 800 words, you owe it to yourself and to your reader to get fresh eyes on it — at least for thorough proofreading.

You should read the book aloud yourself — at least once — to check for errors and to make sure it sounds good.

Give it a trial run with a young audience and see what kind of reaction you get.

While you’re reading it out loud (especially if you’re reading to an audience), mistakes will jump out more.

Your book isn’t published yet, so don’t worry if you have to go back into your book’s file to correct those errors.

Better to catch and fix them now, so you can avoid bad reviews pointing out the need for an editor or proofreader.

child reading book how to write a children's book

As for those fresh eyes, if you don’t have a budget for a professional editor, you can post a request on social media for beta readers, who will read through your story and report any mistakes.

If you ask, they may also make suggestions on how to improve your story.

Good beta readers can make your story clearer, more compelling, and more memorable.

To reward them, you can acknowledge them in your book and offer to return the favor when they need beta readers.

FAQs for Writing a Children’s Book 

So many questions come up about writing children’s books. We’ve picked a few of the most persistent ones. 

#1 — How do you start off a book?

Once you have your idea for a children’s book and you’ve outlined it, giving it just the right beginning can still be a challenge. Try any of the following to grab your reader’s attention from the very first sentence: 

  • Start with a startling first line — make your first line something that starters your reader and gets them immediately curious about what’s going on;  
  • Start with a unique character detail — use an unusual character trait or a detail about the character’s life that intrigues the reader; 
  • Start with a life-changing moment — dive right into a life-altering moment for the main character and allow them to react to it in a way your reader will understand; 
  • Start with something ominous — start with an “Oh, no!” moment or by creating an ominous feeling in your reader with details that immediately put them on edge; 
  • Start with a unique detail about the setting — start with interesting detail about your story’s setting, making it a supporting character or an antagonist; 
  • Start with the stakes and ramp them up — start by immediately showing your reader what’s at stake for the main character, and then add to it. 

#2 — Should I give my children’s book a subtitle? 

We can think of a few reasons why giving your children’s book a subtitle is a brilliant idea: 

  • Subtitles can help you connect with your ideal reader; 
  • Subtitles give you an opportunity to use more keywords or key phrases, making your book easier to find;
  • Subtitles give you more creative freedom with your title. 

Publisher Rocket is an excellent tool for identifying the best keywords and key phrases to use, making it an excellent tool for maximizing your subtitle’s marketing potential. 

Aside from that, pay attention to titles and subtitles that stand out for you when researching books similar to yours. What details make you smile when you see them?

When in doubt, ask a child in your target age group which subtitles they prefer. 

#3 — How many pages should a children’s book be? 

Word count is actually a better number to keep in mind since your word count per page can vary widely. 

Most children’s book authors are writing books for ages 3 to 7. If that’s you, 750 words are the sweet spot. Whatever you do, even if you think every word is gold, keep it under 1,000 words, and — if necessary — cut away until your word count is under that. 

When writing chapter books for older children — ages 5 to 10 — word count ‌falls between 3,000 and 10,000 words for the entire book. 

Middle-grade books (ages 7 to 12) can have 10,000 to 30,000 words. 

As with other details, it pays to do your research. Look at books similar to yours that are doing well. Look at their word count and the number of words they put on each page (on average) or each chapter. 


I hope you now have all the information you need to turn your story idea into a beautifully written and illustrated published children’s book.

I bet you can already imagine it on your bookshelf.

Now that you know how to write children’s books, check out other posts on Authority Pub for the next steps in marketing, setting up ads, getting reviews, etc.

Interested in writing children’s books? Maybe you already have a particular smiling face in mind -- or a classroom full of them. #howtowrite #writer #writing

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