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B2B Lead Generation: The Best Campaigns for Every Channel

19% of marketers say generating leads is their top goal in 2023. However, building an effective lead generation strategy is often easier said than done. To do it right, you need an in-depth understanding of tried-and-tested channels. In this post, you’ll gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Best of all, you’ll learn effective strategies and impressive real-world examples for each. Let's dive in. Table of Contents Social Media Marketing Strategies PPC Lead Generation Strategies Blogging Lead Generation Strategies Email Marketing Lead Generation Strategies Top 10 Lead Generation Best Practices What is B2B lead generation? B2B lead generation is the process of bringing prospective customers to your organization. These leads should...

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How Twitter ‘Trollhunters’ Are Fighting Climate Misinformation, and How You Can Help Them

By Harry Markham Social media trolls have become a dangerous and often unavoidable part of our online lives. They bully, lie, and try to confuse social media users, and some are even paid to do so. While they may seem like a mere annoyance, they have the ability to influence opinion on some of the world’s most important issues. One group, who call themselves Team Ninja Trollhunters, have decided to fight back, but they’ve had to be smart in doing so. Before the dawn of the internet era, trolls were mainly the concern of Scandinavian fairy tale characters. Unfortunately for us, they have since swapped caves for keyboards and have a real impact on both our online and real-world lives....

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“What Is This Thing?”: 139 Times People Stumbled Upon Mysterious Objects And The Internet Offered Them An Explanation (New Pics)

The answers come to those who seek them. Especially on the subreddit 'What Is This Thing?' This online community is home to 2.3 million members who are always ready to help people identify the mysterious objects they found. The gig is simple: someone uploads a photo of whatever it is they want the name of, and the gang starts commenting under it, offering their input until, inevitably, a person shows up who knows exactly what it is. However, even if you're not posting anything, scrolling through their solved cases feels like an interesting challenge, where you can test (and expand) your own knowledge. So we invite you to do just that!#1 This Metal Piece Is Attached To The Wall In...

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The Fork: Drinky Summer

Summer Breaaaaaaaaaak, Yeah!June 21 was the first day of summer here in the year of our lord 2023, and you know what that means—it’s time to get drunk as hell any chance we get. Naw, just kidding. We’re not a young Fork anymore. Or maybe we are. Actually, we don’t know how we age or not age, but we do know that summertime means people like to get complicated with their drinks, and we have feelings about that.Most of them, actually, are about the Orange Julius which, as far as we know, no longer exists in or around Santa Fe. We used to drive out to the Pecos Dairy Queen just to get one, but someone told us they don’t...

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The Play-Based Workout

The Moves: Circuit 1 Alternating Reverse Lunge With Kick  ⋅  Pushup  ⋅  Joyful Cardio Circuit 2 Squat With Alternating Toe Position  ⋅  Plank-Up  ⋅  Joyful Cardio Circuit 3 Cossack Lunge ⋅  Plank With Shoulder Tap  ⋅  Joyful Cardio Circuit 4 Marching Glute Bridge  ⋅  Cross-Body Mountain Climber  ⋅  Joyful Cardio  For many adults, play and exercise are diametrically opposed. For a workout to “count,” they might say, it must be arduous — straining you to the point of exhaustion in order to help you reach your fitness goals. Play, on the other hand, is the literal embodiment of fun. Undeniably valuable for kids, sure — but little more than a distraction from the serious job of getting fit for adults....

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